45% more ticket sales after replacing a patchwork of tools
Wingman Pro — one platform for event planning, ticketing, attendee management and analytics, replacing a stack of separate tools that did not talk to each other.
45%
Increase in ticket sales
95%
User satisfaction
End-to-end
Plan, sell, track, analyse
Integrated
Payments reconcile themselves
What they were running on
- Ticketing on a third-party platform, attendee data exported by hand
- Event planning in spreadsheets and chat threads
- No connected view of sales, attendance and revenue
Why it had to change
When ticketing, attendee records and payments live in three places, nobody can answer the only question that matters mid-campaign: is this event going to sell out, and if not, what do we change today? RallyUp were making marketing decisions on lagging exports.
The solution
- End-to-end event platform: planning, ticketing, attendee management and analytics in one product
- Integrated payments so revenue reconciles against tickets automatically
- Live analytics on sales pace, so campaigns can be adjusted while the event is still open
- Attendee tracking that feeds back into the next event's targeting
How we switched them over
Past event and attendee history was imported so the platform launched with usable data rather than an empty database. The first event ran on both the old tools and Wingman Pro to prove the numbers matched before the old stack was dropped.
Timeline
Delivered, ongoing enhancements
Built with
Next.js, Node.js, MongoDB, Stripe
Typically compared against
Eventbrite, Zoho Backstage, Townscript, Custom spreadsheets + payment gateway
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